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The Framework
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INTRO
Why your Thing matters and why most people never do theirs:
A personal note on resistance, presence, and what this book hopes to spark.
1
FIND THE THING
How to discover what you really want:
Powerful strategies for exploring and for finding what's your Thing.
2
START THE THING
How to begin once you know what you want:
Special tools for starting your Thing, especially when you are scared.
3
FOCUS THE THING
How to stay concentrated once you have started:
Best practices for achieving flow with in a world of mass distractions.
4
CULTIVATE THE THING
How to stay consistent once you have motion:
Practical habits to keep momentum when you feel like giving up.
5
SHIP THE THING
How to finish once you have done enough:
Everything you need to release your Thing into the world.
Who this is for
The TTT Framework was created to support everyone who is struggling to make progress on their dream.
For anyone who faces the daily challenge of getting started on their most important work.
We all have a gift in us that needs to get out.
It doesn’t matter what your background, age, profession, or skill level is. You just need the tools to get out of your comfort zone and accept change.
TTT is a meditation on making and a curated compilation of everything I have learned in 20+ years of working as a designer and finding and building my Thing.
I created this so you can learn from the mistakes I’ve made and the life lessons I have learned along the way.
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What is the Thing?
The Thing is the creative project you are procrastinating on, the dream you keep putting off, the plan you keep planning, the travel on your bucket list, the life decision you are avoiding.
Maybe it’s opening your own store, or writing your book, or learning something new, or building your own business.
Most likely your Thing is whatever you are most afraid of—and at the same time what you know will change your life for the better.
How this Book will help you
This book is the friend who shows up with a plan.
No matter where you are in your life and career, this framework is your companion.
It will equip you to face the obstacles that keep you from starting and finishing what you know you need to do.
This book will make you understand and support you to overcome self-doubt, procrastination, toomuchness, creative blockages.
Each chapter stands on its own, so you can follow along, or pick the one that fits your current challenge:
Maybe you know your Thing but have trouble with starting. Maybe you already started your Thing but struggle with consistency. Maybe you already do your Thing consistently but are afraid to publish anything.
I will guide you through all phases of creation. From the start to the messy middle, to the finish line—and beyond.
The goal of this book is to make you want to close it—and give you the spark and the fuel to do your Thing.
What you will learn
Why I’m doing this
I believe the world is a better place if there are more humans being able to doing the Thing they were born to do.
I believe that every human is creative and has a unique gift to offer to the world.
I want to unblock more people from the destructive thoughts their brain is telling them to hold them back.
You have everything you need already. I want to support you to realize it and and do something good with it.
Don’t die not having shared what you have inside you, what makes you really you, what makes you present.
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I'm Hugo, and I founded my own design business and a clothing label in Cologne when I was 16—and never stopped dreaming and pursuing my Thing. (and constantly pushing myself past fear,)
I had to learn early on that our one life should not be taken for granted. I became obsessed with making the best of it and tried to be obsessively present with it all.
I learned that the real barrier isn’t skill — it’s starting. So this book isn’t what I know — it’s what I learned by doing.
My love for art and design let me to study at ECAL in Switzerland, where I published my first magazine, Better Mjstakes. I started writing my blog that I'm still running today. When I was 21 I built 032c's first website.
I then worked for Bureau Borsche and Meiré und Meiré before I moved to NYC to work at 2x4 Inc. I gave workshops at universities and flew around the world to give talks.
Doing it all was incredibly difficult and I become obsessed with figuring out how to manage it all without burning out. How we can achieve our wildest dreams while staying a good person and without driving ourselves crazy.
I stayed independent. I kept learning. I kept supporting the world’s most exciting brands and at the same time build my own Thing: PRESENT, to share my vision to my community and a global audience.
I’m obsessed with helping people find their Thing. Over the last years I kept on building Present with three print issues and an extensive ecosystem to support makers and creators from all over the world.
I read hundreds of books and made countless experiments. I tried all the techniques, I listened to all the podcasts. I never stopped documenting and sharing it all. Over the years, I collected feedback from friends all over the world and members of our community to help me build the bigger picture.
With Present and with this book I want to give back and share everything I have learned so far in work and in life.
What’s your Favourite Unrealized Project?
Which Goal scares you most, yet keeps on calling you? What’s the Dream you’ve been putting off for too long?
Are you afraid to start?
Feeling lost or isolated on your journey?
Overwhelmed about what the future holds?
Struggling to carve out time for your Thing?
Finding it hard to stay consistent and focused?
PRESENT is here to support you along the way.
Become inspired to start and empowered to keep going.
Overcome overwhelm with practical steps.
Find clarity in midst of chaos and opportunities.
Live and work on your Thing.
Present is supports you navigate the bliss and the struggles of the creative journey and make sense of this world, together.