PRESENT ⊹ WORKBOOK ⊹ FRAMEWORK
Stop
postponing
yourself:
Do Your Thing.
Present Principles for Living and Working
towards your Favorite Unrealised Project.
From Overwhelm to Clarity.
From Starting to Shipping.
Do Your Thing is a battle-tested framework to make you to find, start, and ship your dream project.
Based on 20+ years of experience in the trenches, DYT is a no-bullshit guide to get closer to a life you are excited to wake up to every day.
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“Tell me, what is it you plan to do with
your one wild and precious life?”
(Mary Oliver)
The Structure
⊹
INTRODUCTION
Why Your Thing matters and why most people never do theirs:
A personal note on resistance, presence, and what this book hopes to spark.
1
FIND THE THING
How to discover what you really want:
Powerful strategies for exploring and for finding your Thing.
2
START THE THING
How to begin once you know what you want:
Special tools for starting your Thing, especially when you are scared.
III
FOCUS THE THING
How to stay concentrated once you have started:
Best practices on achieving flow with in a world of mass distractions.
IV
CULTIVATE THE THING
How to stay consistent once you have motion:
Practical meditations on keeping momentum when you feel like giving up.
V
SHIP THE THING
How to finish once you have done enough:
Everything you need to release your Thing into the world.
VI
BEYOND THE THING
Not Doing the Thing
Reboot the Thing
Support Another Thing
Resources for the Thing
What you get
1
Lifetime Access
Meaning: You buy it once and you will get forever new updates and additions, because this is an ever-evolving framework.
2
All Formats
Meaning: You buy it once and you will get forever new updates and additions, because this is an ever-evolving framework.
3
Process
If you want, you can be part of the process and get exclusive behind-the-scenes and be part of the journey.
How it will help you
No matter where you are in your life and career,
this book is your companion.
Even if you DO know your Thing
but have have troubles finishing, jump to SHIP YOUR THING.
A workbook.
You can always jump into a specific section
This as an evolving BOOK that will only get better over time.
Why you need this
Learn from my mistakes: This is a collection of everything I have learned in 20+ years of working as a designer and finding and building my Thing.
The Book is your companion when you need support
We can all use some support
Have access to a curated compilation of the best, science-backed practices
⊹
This is not niche or elitist: get help for your Thing, no matter your profession, age, origin.
⊹
All my life lessons, the best wisdom, highly curated
in a distilled, concise form
Who this is for
xxx
THE WHY
Who is presentOS for?
Present was built for anyone trying to do Their Own Thing. For anyone who faces the daily challenge of getting started on their most important work.
When we are creating, we are on our own. Powerful forces line up against us: obstacles that want to keep us from starting, distractions, finances, and the difficulty of the craft itself.
But the most formidable antagonist resides inside each of our own skulls. Self-doubt, procrastination, fear, not-feeling-it-today, Resistance.
Present is here for anyone who feels alone on there creative journey. For everyone who wants to (re)discover Their Thing, get closer to their Favourite Unrealised Projects.
We all have a gift in us and it needs to get out. Creating anything new is both bliss and struggle. The journey can be lonely and overwhelming. Let’s help each other out.
Who am I
I started when I was 16. Build my own business.
I lived in many cities, Cologne, Lausanne, Berlin, NYC, Paris.
I worked for clients in every filed, including Apple, Mugler, Nike, 032c, Salomon, Taschen..
— always independent. Always with building my Thing on the side.
Build the Present brand and ecosystem.
Helping people find their Thing is my Thing.
What’s your Favourite Unrealized Project?
Which Goal scares you most, yet keeps on calling you?
What’s the Dream you’ve been putting off for too long?
Are you afraid to start?
Feeling lost or isolated on your journey?
Overwhelmed about what the future holds?
Struggling to carve out time for your Thing?
Finding it hard to stay consistent and focused?
PRESENT is here to support you along the way.
Connect with a supportive community who understands.
Become inspired to start and empowered to keep going.
Overcome overwhelm with practical steps.
Find clarity in midst of chaos and opportunities.
Live and work on your Thing.
We are here to support each other navigate the bliss and the struggles of the creative journey and make sense of this world, together.
Tailored for you, in every momenT
Access the book in your browser, on your phone, on your Kindle, in your presentOS
Real generosity towards the future lies in giving all to the present.
wall of love
“PRESENT explores the role vulne-rability plays in creative processes.
You should know PRESENT because it
is visually and editorially exciting,
and every time there’s something new to discover.”
— Alexandra Bondi de Antoni, VOGUE
“Reading PRESENT is an immense intellectual enrichment. It unapologe-tically flips an inner switch, settles like a veil over all the efforts of creative work, and whispers to you: Be in the moment, take a deep breath, and let yourself be moved by the stories.”
— Sonja Pham, Grafikmagazin
“What really stands out to me is how it feels like an empowerment space.
It’s beautiful editorial showcasing
a thoughtful collection of ideas and supportive elements. Such beautiful work. It’s super inspiring!”
— Chris Golden, New Media Artist
“Thank you for seeing what I care for, thank you for doing PRESENT. The first issue made me cry: you sweat the blood to make this happen and I have a lot of love for that.”
— Lars Moereels, Lacuna Studios
“I love what you’re doing with PRESENT and all the creative work you’re putting out there. Hopefully we get to collaborate and do lots of more things together over time!”
— Sari Azout, founder of Sublime
“I’ve been enjoying exploring PRESENT. There are so many tips and resources geared around their philosophy of 'just getting started'. I love how friendly and unintimidating the vibe is — it’s gentle, cool and collaborative.”
— Georgia Graham, Threads of Conversation
“The magazine and the podcast have been great company for me. Really helping me to stay positive and optimistic. I’m looking forward to seeing what else you guys come up with.”
— D'Arcy Laycock, Art Director
“The inspiration for this year’s theme came from an article I wrote for the beautifully crafted PRESENT magazine.”
— Anne-Laure Le Cunff, author and founder
“Our friends Sarah and Hugo launched their new magazine about making.
We send them many happy wishes. PRESENT contains a stunning bunch
of contributors and the best energy!”
— Johannes Breyer, ABC Dinamo
Who is the author
I'm Hugo. I'm working on my Thing since….
A New Operating System for
your Creative Process
