Canon

PRESENT’s words, names and numbers, decided in one place. The website, the deck, presentOS and every mail take their words from here. New ideas wait in Notion until they are promoted into this file.

As of 5 October 2026 · src/lib/canon.ts · also as /canon.json

Foundation

Changes rarely · check once a year

Tagline

Support System for Modern Makers

Explains what PRESENT is. The motto does the moving.

Motto

Just get started.

What

PRESENT is a print magazine, a global community and a support system for Modern Makers.

Why

PRESENT exists to inspire starting and shipping, through stories of making, discipline, and self-care from the most courageous creators of today and tomorrow.

How

We build our own tools to support Modern Makers: from a print magazine, a book and a digital platform, to podcasts and workshops for our global community.

Belief

We believe every human has what it takes. What’s often missing is the support to begin, and the structure to keep going. We are building PRESENT to be both.

Goal

Empower Modern Makers to Find, Start, Do Their Thing

Find and Start are the book’s first chapters; Do is the rest of it, and its title.

Stance

The Bliss and Battles of Living and Making Today. PRESENT is an ongoing discourse on how to navigate the world as a Modern Maker. We speak about process, philosophy and practice. It’s a space for honest conversations about fear, focus, and finding your way.

Manifesto

PRESENT as celebration of the NOW PRESENT as reminder in this MOMENT PRESENT as realizing everything as GIFT PRESENT as manifesto for COURAGE

Closing

“Real generosity towards the future lies in giving all to the present.” Albert Camus

Origin

PRESENT was born out of necessity, curiosity and frustration. I wanted to build what I wish I had when I was starting out as a designer.

Founded

Founded in 2016 in New York. The magazine since 2019.

Principles

  • Every Human Is a MakerCreativity isn’t reserved for the few. Everyone has something to start, build, or ship. What’s often missing is the support to begin.
  • Action Cures AnxietyWe don’t wait for clarity to act. We act to find clarity. Starting, imperfectly, today, is the most powerful thing you can do.
  • Process Over OutcomeWe care about how things are made, not just what gets made. The practice is the point.
  • Build Your Own ToolsWhen the system doesn’t fit, build a better one. We serve as proof: magazine, framework, and OS, all built from need.
  • Being Present Leads to the FutureReal generosity towards the future lies in giving all to the present. Focus on what’s in front of you. The rest follows.
  • No One Makes It AloneVulnerability isn’t weakness. It’s the starting point for honest work. Community, feedback, and shared struggle are how we grow.

People

Team

Hugo, short

Hugo Hoppmann is a designer, creative director, and founder of PRESENT.

Hugo, long

Hugo Hoppmann is a Paris-based designer and creative director. He redesigned the official logos of Salomon and Mugler, and gave talks at Apple and Yale. He is the founder and publisher of PRESENT, a print magazine, global community and support system for Modern Makers.

Sarah

Sarah Discours is an art director, graphic designer, and partner at PRESENT.

Present Cosmos

Empowering Modern Makers

Present Magazine

Essays, Interviews, features, photo reportages with makers worldwide on 300 pages and sold in over 20 countries

Do The Thing

From Overwhelm to Clarity: Do The Thing is our framework and book for unlocking your favourite unrealized project

presentOS

Universal application to access all tools, magazine archives and resources from the Present universe and ecosystem

Present Pro

The membership for presentOS: the full Present Library, the Wisdom Base, the magazine archive, community calls and the book

Present Space

Our community inside presentOS, where 250+ makers from 24+ countries learn, connect and exchange while pursuing their Thing

Consistency Club

Bi-weekly Support Group for Creatives exchanging on our favourite unrealized projects, the bliss and battles of creating

Present People Podcast

In-depth 1-on-1 conversations with Modern Makers: What are the challenges and wins being a creative in today’s world?

Present Principles

Strategies and mentorship for Modern Makers, shared in a regular newsletter, books and videos

Present Products

Collaborations with our favourite makers worldwide, with each product’s making-of story in the print magazine

Proof

Grows · every number with the date it was checked

reach

Sold in 20+ countries on five continents

Checked 5 October 2026

award

Nominated for Launch of the Year at the Stack Awards in London

Checked 5 October 2026

community

250+ makers from 24+ countries

Checked 26 September 2026

followers

12k+ followers across platforms

Checked 14 April 2026

Issues

Issue 1People on Process2019150 pages1,500 copies“Just get started.”
Issue 2Vulnerability2021300 pages2,000 copies“Sometimes you win, sometimes you learn.”
Issue 3Reboot2023300 pages3,000 copies“Doing things that scare you will make you happier.”
Issue 4BecomingIn the making

Name drop

David Zilber, Ryan Holiday, Oliver Burkeman, Tricia & Terry Jones (i-D), Florence Tétier, Massimo Vitali, Anne-Laure Le Cunff, Hung La (Lựu Đạn), Dalad Kambhu, Sibusiso Vilane, DJ Gigola, Suea

For mails and slides, in this order. Shorten from the end.

Past contributors

David Zilber (Chef, Copenhagen), Anna Santangelo (Designer, Berlin), Ryan Holiday (Writer, USA), Dalad Kambhu (Chef, Berlin), Florence Tétier (Creative Director, Paris), Massimo Vitali (Photographer, Italy), DJ Gigola (Musician, Berlin), Sibusiso Vilane (Mountaineer, South Africa), Tricia & Terry Jones (Founders of i-D, UK), Intisar Abdul-Kader (Runner and Nurse, London), Regina Schilling (Filmmaker, Berlin), Oliver Burkeman (Writer, UK), Hung La (Fashion Designer, London), Alexandra Bondi de Antoni (Writer, Berlin), Ian Nnyanzi (Photographer, Uganda), Jasmin Truong (Fashion Designer, Berlin), Tom Król (Artist, Berlin), Tereza Mundilová (Photographer, Berlin), Haw-lin (Creative Directors, Berlin), Suea (Chef, Seoul), Octavio Barrera (Designer, Gran Canaria), Brooklyn Reardon (Educator, Berlin), Anne-Laure Le Cunff (Writer, UK), Ari Sawyers (Software Engineer, USA)

Studio clients

Apple, Nike, Prada, Mugler, Salomon, SSENSE, Carhartt, District Vision

Reorder per mail at most.

Now

Changes every season

Issue

Present Issue 4: Becoming. In the making.

Theme

The theme explores what it means to rebuild, to return to what matters, to become something new while staying true to where you come from.

Contributors

James Massiah (Poet, Artist, London), Dana Pajarillaga (Dancer, La Horde, Marseille), Steffen Grap (Artist, Designer, Berlin), Rafaela Kaćunić (Publisher, Croatia), Olivier Urman (Artist, Paris), Tony Wang (Strategist, New York), Pauline Bonnet (Ceramist, Marseille), Xavier Dehaye (Furniture Designer, Paris), Chino Creese (Artist, New York), Note Panayanggool (Musician, Bangkok), John C Jay (President of Global Creative, Uniqlo, Tokyo), Oliver Burkeman (Writer, UK), Di Wei (Photographer, Shanghai), Sari Azout (Founder, Miami)

Only people who have said yes.

Book

Do The Thing is open for pre-order.

App

presentOS v2 is live, with Present Pro.

Blocks

For mails and profiles

Sender, English

I’m Hugo Hoppmann, a designer and creative director, and the founder of PRESENT, a print magazine, global community and support system for Modern Makers.

Short

PRESENT is a print magazine, a global community and a support system for Modern Makers. Founded by Hugo Hoppmann in 2016, the magazine is sold in 20+ countries on five continents.

Long

PRESENT is a print magazine, a global community and a support system for Modern Makers. PRESENT exists to inspire starting and shipping, through stories of making, discipline, and self-care from the most courageous creators of today and tomorrow. The magazine is sold in 20+ countries on five continents and was nominated for Launch of the Year at the Stack Awards in London. Past contributors include David Zilber, Ryan Holiday, Oliver Burkeman and i-D founders Tricia & Terry Jones.

To contributors

We are working on PRESENT Issue 4: Becoming. The theme explores what it means to rebuild, to return to what matters, to become something new while staying true to where you come from.

Sender, French

Je suis Hugo Hoppmann, designer et directeur artistique, et fondateur de PRESENT : un magazine imprimé, une communauté internationale et un support system pour les Modern Makers.

Sender, German

Ich bin Hugo Hoppmann, Designer und Creative Director, und habe PRESENT gegründet: ein Printmagazin, eine weltweite Community und ein Support System für Modern Makers.

Say, not

npm run canon:check finds the right-hand side

  • Support System for Modern MakersSupport Systems for Modern Makers · Creative Support System
  • Empower Modern Makers to Find, Start, Do Their ThingEmpower Every Human
  • presentOSPresentOS · Present OS · PRESENTOS
  • Present SpaceCommunity Space · Present Community
  • Present LibraryPresent Archive
  • Present MagazinePresent Print Magazine
  • Present People PodcastPresent Podcast
  • Present ProPro Pass · Founder Access · Ultimate Membership
  • 250+ makers200+ makers
  • bi-weeklyweekly check-ins
  • Favourite Unrealized ProjectFavourite Unrealised · Favorite Unrealized