

No-One-Cares Mindset
I’ve been thinking a lot about a strategy that I (subconsciously) used when I first started putting myself out there on the internet.
I call it the No-One-Cares Mindset (NOC Mindset), and it’s one of the most freeing mental shifts you can make.
Here’s how it works:
1️⃣ When struggling to take action, ask: What’s actually stopping me? Is the task genuinely difficult? Or am I just afraid of what people might think?
2️⃣ If fear of judgment is the reason, remind yourself: No one actually cares.
3️⃣ Then ask: What’s the absolute worst that could happen if I did this? And can I survive it?
Why This Works:
Most of the time, we overestimate how much people are paying attention.
In reality, everyone is busy living their own lives. They’re not sitting around critiquing your every move.
People are too caught up in their own problems, responsibilities, and insecurities to spend much time thinking about what you’re doing. The few who do notice might have a fleeting opinion, but within minutes, they’re back to worrying about themselves.
Think about it: how often do you spend time analysing someone else’s early attempts at something? Do you replay a stranger’s awkward first YouTube video in your head weeks later? Do you judge someone for launching a small business that didn’t take off? Probably not.
You might notice it for a second, but then you move on. That’s exactly what happens when you put yourself out there.
Even if your first attempt isn’t great, the reality is:
Most people won’t notice.
The few who do will forget quickly.
The ones who matter will respect you for trying.
For example:
Starting a YouTube channel
No one cares if the first few videos are cringey. The worst that happens? They get a few views, and you improve over time.
Writing a blog
No one cares if the writing is a bit rambly. The worst that happens? Only a handful of people (maybe just your mum) read it, and you get better with practice.
Starting a business
No one cares if your first few businesses fail. The worst that happens? You learn, pivot, and try again.
And here’s the kicker… if you keep going, the people who initially didn’t care (or even doubted you) will eventually start paying attention. Because consistency and progress are what get noticed in the long run.
So instead of worrying about judgment, focus on doing The Thing.
Because while you're hesitating, someone else is out there trying, failing, learning, and getting better.
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